I write about science-based business strategies. One thing customer experience and corporate culture have in common is that they both involve humans. My books Friction (McGraw Hill, May, 2019) and Brainfluence (Wiley) both translate important behavioral science into practical
What Is A Chief Executive Officer? CEO Role Explained
The Chief Executive Officer is known as the executive head of a company, but what does that mean? Learn about the responsibilities, skills and salary of a CEO.
What Is A Chief Marketing Officer? CMO Role Explained
Discover the world of Chief Marketing Officers (CMOs): their responsibilities, essential skills, and the pathway to becoming a successful CMO in any industry.
Costco CFO Advice: Don’t Look For The ‘Last Penny’
Today, it seems every business is looking for little ways to improve its bottom line. That might be a mistake, according to Costco's CFO of 40 years, now newly retired
Ferrari’s Audio Branding Dilemma: Is It Time For Fake Engine Noise?
Ferraris are known for their distinctive engine roar. That sonic brand is in peril, but the CEO promises a solution.
Your Driving Data May Be Sold To Insurers, General Motors Admits
Today's smart cars collect a wealth of data. Many drivers don't realize that their detailed driving habits are being sold to third parties and can raise insurance rates.