by Roger Dooley



100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley ■ John Wiley & Sons

Written in an engaging and highly accessible manner, Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

  • Discover ways for brands and products to form emotional bonds with customers
  • Includes ideas for small businesses and non-profits
  • Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.


Praise for Brainfluence

Guy Kawasaki"You can never be too enchanting, so read this book to learn even more ways to change people's hearts, minds, and actions. It's always good to have some science behind your tactics."Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

Christophe Morin"Roger's writing is practical and very insightful. His book delivers on its promise: smart ideas supported by science that can help you make more money. A great and profitable read!"Christophe Morin, coauthor of Neuromarketing and CEO, SalesBrain

Martin Lindstrom"Using the most modern neuroscience research out there, Roger Dooley's insightful new book, Brainfluence, will serve as a how-to guide for driving a successful business past its competition."Martin Lindstrom, author of Brandwashed

Brian Clark"For years I've turned to Roger Dooley to keep up with the cutting edge of neuromarketing. Now with Brainfluence, Roger gives smart businesspeoplea one-stop unfair advantage. This book is a must-read." Brian Clark, CEO, Copyblogger Media


Brainfluence is now available in multiple audio formats and seven translations (German, Chinese, Russian, Japanese, Hungarian, Portuguese, and Korean.)

Connect with Roger

Roger DooleyRoger Dooley is an international keynote speaker and also writes both the popular blog Neuromarketing and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy based in Austin, Texas, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hobsons, a unit of UK-based DMGT, where Dooley served as VP Digital Marketing and continues in a consulting role. For more information, visit